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Transition
Archived CEO Strategies Tactics

A or E Households -- Money Market "Parkers"  

PRODUCT:
MMAs

OBJECTIVE:
Keep "hot money" from leaving the institution

TARGET:
High Balance MMA users with recent balance increases

STEPS:

  1. MMA HHs with balances increases > $10,000 within 6 months

  2. Create call lists for your household service representatives

  3. Call to inquire about alternative investment products

  4. If the household:
    a.  plans to keep the money in the MMA product 
         Thank them.
    b.  ask them about other investment alternatives 
         Offer to meet with them to create a plan.
    c.  still not interested in investments
         Thank them for their existing business

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