|
Product Goal: Generate New Auto Loans
SEGMENTS:
Credit Driven
Middle Market
PROFITABILITY
RANK:
C, D, E
STEPS:
-
Target Credit Driven and Middle
Market "C", "D", or "E"
HHs Who do not have a New Auto Loan Account Currently
-
Direct Mail Pre-Approved New Auto
Loan Offer
(Assumes HH Credit Data is Available)
-
Offer a .25% Loan Discount for
Automatic Repayment from Checking
MARKETING TARGETS
FOR NEW AUTO LOANS:
Product-to-Product
-
IRA (104)
-
Equity Line (123)
-
Platinum Card (133)
-
Mortgage (149)
Credit Driven Segment
-
IRA (160)
-
Equity Line (196)
-
Platinum Card (186)
-
Mortgage (192)
Upscale Segment
-
IRA (135)
-
Equity Line (118)
-
Platinum Card (153)
-
Mortgage (182)
|
_____ |