Product Goal: Generate New Auto Loans 

SEGMENTS:
Credit Driven
Middle Market

PROFITABILITY RANK:
C, D, E

STEPS:

• Target Credit Driven and Middle Market "C", "D", or "E" HHs Who do not have a New Auto Loan Account Currently

• Direct Mail Pre-Approved New Auto Loan Offer
  (Assumes HH Credit Data is Available)

• Offer a .25% Loan Discount for Automatic Repayment from Checking

MARKETING TARGETS FOR NEW AUTO LOANS:

Product-to-Product

• IRA (104)

• Equity Line (123)

• Platinum Card (133)

• Mortgage (149)

Credit Driven Segment

• IRA (160)

• Equity Line (196)

• Platinum Card (186)

• Mortgage (192)

Upscale Segment

• IRA (135)

• Equity Line (118)

• Platinum Card (153)

• Mortgage (182)