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E
Households -- Product
Pickers
OBJECTIVE:
Move Existing Unprofitable E HHs to More
Profitable HH
TARGET:
Existing E households (over one year with the CU)
STEPS:
Annuity Market
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Find E HHs who are single service
CD HHs > 55 yrs old
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Offer Annuities
Money Market
Prospects
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Find E HHs who are single service
CD HHs 35 - 55 yrs old
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Offer High Rate Money Market
Account
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