New E Households -- No Time Like the Present 

OBJECTIVE:
Move Unprofitable New E Households to More Profitable HH

TARGET:
New E Households (six months to one year)

STEPS:

Deposit Offer

1. Find new E Households with CDs and no MMA

2. Offer High Rate Money Market product

Loan Offer

1. Find New E Loan Households without HELOC/Mtg

2. Offer HELOC and Mortgage products to home owners