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A
Households -- Deposit
Driven - August 2000
(Deposit Profit
> $250, Loan Profit < $250)
OBJECTIVE:
Increase Share of Wallet of
Deposit Products
STEPS:
-
Find the Deposit Driven A
Households who are Depositor, Upscale or Middle Market
with < $5,000 in liquid deposits
Long-Term Money
-
Offer a long-term High Rate Liquid
CD (allows withdrawals every 6 months) and require a
higher balance level
-
Consider Limiting this Offer to New
Money Only or direct market to non-maturing CD HHs
Short-Term Money
-
Deposit Driven A Households between
35 - 55 yr old with < $5,000 in liquid deposits and
No MMA
-
Offer High Rate MMA product with a
companion primary checking account (minimum balance
interest) and a balance requirement of at least $10,000
in the MMA
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