Generating Loan Volume From "E" Households 

Identify your "E" households (drain most of institution's profitability) and move them out of the unprofitable status. 

ISSUE: "E HHs" are the households who drain the most profitability for most institutions. 

OBJECTIVE: Identify the "E" households and move them out of unprofitable status through "Tax Deductible Auto Loans." 

TACTIC: Find "E" households with low balance equity lines and no auto loans with the institution. Market a "Tax Deductible Auto Loans" to steal auto business from other financial institutions.