Maximize Value of New Households
Create a New HH Sales Track 

KEY FINDING:  
For most institutions, 60% or more of the new households come in as unprofitable “D” households

ISSUE: 
We need to get these new households on a sales track to improve their profitability

TACTIC:  
Select: Those that have a have checking and sell the next most likely product based upon household age (see graph).
Select: Households without checking and sell checking if they are “in-market.” For HHs out of market, sell loans to younger households.