|
Generating
Deposits From "A" Households
ISSUE:
To maximize Return on Investment, select high deposit
households and get a bigger share of their deposit and
investment wallet.
OBJECTIVE: Identify the "A" households who
are more likely are likely to leave the institution (hot
money). Find those who have recently increased core deposits
(checking or savings or traditional MMDA) by $10,000.
TACTIC: Market longer-term CDs or alternative
investments to try to lock-in the money they are currently
parking in short-term funds.
|
.I |
|
|
. |
|
. |
|
|
I |
|
I |
|
I |
Promote Long-Term CDs (3+ years)
- target to CD HHs
with no maturing
CDs and over $10K
in core deposits
|
|
. |
Promote Long-Term CDs (3+ years)
- target to CD HHs
with no maturing
CDs and over $10K
in core deposits
|
|
. |
Promote Alternative Investments
- target to HHs
with recent $15K+
increase in deposit
balances
|
|
|
I |
|
I |
|
I |
| Offer periodic bonus rates on CDs to HHs with $15K in core deposits |
|
. |
Promote Alternative Investments
- target to HHs
with recent $15K+
increase in deposit
balances
|
|
. |
Promote High-Rate MMA
- target HHs with
savings balances
less than $5K
|
|
|
|
|
.I |
|
I |
|
|
Promote High-Rate MMA
- target HHs with
savings balances
less than $5K
|
|
|
Offer High-Rate Checking Account
- target HHs with
no checking
- direct deposit
required
|
|
|
