RFG Products - Demographics

DESCRIPTION:
The Total Package is a comprehensive data group that is used for a full range of analyses and targeted mailings. These data variables are deployed in all types of financial offers. We recommend the Total Package for clients who are aggressively mailing acquisition, cross-sale and retention offers.

DATA FIELDS:
Included in this package are the following data fields (Click on the fields for definitions):

· Truck/Motor Vehicles Owned		· DMA No Mail Solicitation Flag
· Children's Age Ranges		· Known Number of Vehicles Owned
· Occupation - First Individual		· Adult Age Ranges w/Gender
· Occupation - Second Individual		· Dwelling Unit Size
· Home Owner/Renter		· Marital Status
· Length of Residence		· Verification Date
· First Ind. Name & Gender		· Mail Order Buyer
· Second Ind. Name & Gender		· Working Woman
· Age Range First Individual		· Mail Responders
· Age Range Second Individual		· Credit Card Holder
· Age Range of Ind. (HH Default)		· Presence of Children
· Number of Adults		· Infobase Match
· Estimated Income		· DMA No Telephone Solicitation Flag
· Dominant Vehicle Lifestyle		· Number of Sources
· Apartment Number		· Household Status Indicator
· Home Market Value		· Lendable Home Equity
· Loan to Value Range		· Available Home Equity
· Geocoding