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Consumer Demographic
Packages
Business Demographic
Packages
Custom Demographic Packages
Consumer Demographic Packages
RFG offers
extended demographic packages or we can customize one to
your needs. Please choose from the
following four packages:.
RFG
recommends using extended demographics in addition to RFG's
exclusive Branch Convenience
Scores when sending targeted deposit offers. The
Extended packages include:
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The Custom Package
includes the basic (age/income/homeownership) data for
targeting deposit (checking, savings, money market and
CD) offers. This package also includes geo-coding for
use in mapping software.
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The Premier Package
provides behavioral and psychographic data designed for
targeting auto lending and credit card solicitations.
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The Elite Package
includes detailed home-related data designed for
targeting mortgage and home equity line of credit
offers.
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The Total Package is a
comprehensive data group that is used for a full range
of analyses and targeted mailings. These data
variables are deployed in all types of financial offers.
We recommend the Total Package for clients who are
aggressively mailing acquisition, cross-sale and
retention offers.
Consumer Demographic
Package Comparison Table
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Consumer Demographics
Append
consumer demographics to your household database to improve
the efficiency of your target marketing efforts and provide
relevant product offerings to the segments you target. RFG offers a
full line of append options. Choose from the sample
fields below, a standard demographic package or customize
your own package based on your unique needs.
Sample Fields:
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Age
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Household
Income
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Homeownership
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Home equity
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Length of
Residence
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Presence of
children
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Credit card
buyers
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and many
more
Consumer Demographic
Package Comparison Table
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Order a Demographic Package
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Business Demographics
Append
business demographics to your commercial customer and
prospect database to improve targeting and evaluate
potential within this lucrative segment. RFG offers a
full line of append options. Choose from RFG's
Business Demographic Packages or request a data guide of business append
options.
Business
Packages:
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Business
Basic provides general contact information about the
business
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Business
Plus includes additional fields like primary and
secondary SICs, stock ticker symbol and actual employee
size
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Business
Premier offers the most comprehensive data for each
commercial account including actual sales size,
Latitude/Longitude and MSA
Data Fields
Order a Business Package
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Custom Data Packages
Take
advantage of discount pricing when you select
multiple data field and create your own custom
append package. Consult with RFG to determine
the right fields for your specific promotion.
Request Information
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