|
Convenience is the number one reason a consumer will
open a
checking account.
(source:
RFG's Strategic Planning Study Group).
Append
RFG's Convenience Scores to your households and leverage branch
convenience to maximize checking penetration and improve cross-sales.
As part of the CEO Strategies Group analysis, RFG calculates a
specific Convenience Score for each of your households and
recommends convenience-based tactics in the CEO
Strategies report and at the
workshops.
Using Convenience
Scores will help you employ effective tactics to generate new checking
business, retain "at-risk" customers and do branch-by-branch comparisons of
sales potential.
You can purchase
Convenience Scores for each of your households. These data
elements will be included in the file you will receive:
Order Now!
|
