|
Key
Finding: Checking, ACH/EFT Preferred Delivery
Channels; PC Banking Households Make the Most
Transactions.
| CEO
Average |
ACH/EFT |
ATM |
POS/Debit |
NSF |
PC |
AVRU |
Checks |
Teller |
| %
Using Channel |
77% |
48% |
31% |
16% |
13% |
17% |
87% |
69% |
| Channel
Uses Per Month |
4.1 |
6.4 |
9.2 |
0.6 |
7.5 |
1.3 |
18.7 |
2.4 |
| Total
Transactions |
35.2 |
40.5 |
45.2 |
44.2 |
49.2 |
41.6 |
33.1 |
35.3 |
| %
of Total Transactions |
11.9% |
15.8% |
20.7% |
1.4% |
12.0% |
3.0% |
56.9% |
7.3% |
The
table above shows that 87% of all households
prefer checking as the channel of choice, followed by
ACH/EFT (77%), and teller (69%) . Interestingly,
PC Banking households
account
for the most total transactions (49.2) made per
month.
The
Delivery Channel Activity Report provides an in-depth,
comprehensive analysis of how your customers are using
the delivery channels you provide. Combined with
our analyst's one-on-one review with your senior
management, this report provides insight into
information that, until now, has been inaccessible to
most. The
Delivery Channel Activity Report is available to CEO
Strategies participants for a fee, and to iNTEGRATOR
users (RFG's MCIF system) for a reduced fee. You can
sign up online by clicking on the Participation Form
link in the Activity menu above. If you have any
questions about this report, please send e-mail to comments@raddon.com.
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