New activity-based tactics are being added all the time so be sure to check back.  Also, if you have developed a great new tactic based on activity data, please let us know about it;  drop an e-mail to comments@raddon.com.

• Dormant Checking: Find your dormant checking accounts and get some ideas how to re-establish the relationship.

• Increase Debit Card Usage: Find checking accounts with little or no debit card usage and learn how to increase customer use.

• Increase Direct Deposits: reinforce relationships with this great "sticky" tactic.

• Sell Auto Loans: use delivery channel data to help target loan opportunities.

• Swipe & Sign vs. PIN: decrease costs and increase income at the same time by changing customer behavior.

• Decrease Call-center Teller calls: decrease reliance on live Call-center service representatives and reduce expense by moving transactions to your automated phone banking system.

• Sell e-Checking with Loan Incentive: 
  move high-cost, low profitability households into e-checking product using discounted loan rate as incentive.

• To Waive or not to Waive: easy to use tactic helps line personnel know when and when not to waive NSF fees.

• No fee ATM tactic: build stronger relationships by helping customers reduce foreign ATM fees.

• Retain Your A Households: this easy to use tactic can help you keep your most profitable households as well as sell them more loans. 

• Target Bill Pay to High Debit Card Users:  is there a strong correlation between Debit Card users and PC Banking Users?

• High Debit Usage:  target high debit card users for loans.