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Press

Summit and RFG Join Forces to Deliver Next Generation
of Member Relationship Management to Credit Unions


Corvallis, OR, July 18, 2002 –Summit Information Systems, a unit of Fiserv, Inc. (Nasdaq:FISV) and the Raddon Financial Group (RFG) today announced they have developed an advanced Member Relationship Management (MRM) solution for credit unions. The next- generation MRM solution ranks each member’s value according to his or her total experience with the credit union including transaction activity, service methods and account balances.

The companies’ joint offering combines the sophisticated core processing capabilities of the Summit Spectrum system with RFG’s marketing research and systems expertise. With the new MRM solution, detailed member transaction activity is extracted from the Summit core system and analyzed by RFG, and the results are uploaded to the Summit core system. Credit union staff can use the Summit MRM application to easily access member value information and identify the next best product to target specific members for direct mail campaigns, effectively price products and services and more.

“The alliance between Summit and RFG is a powerful proposition,” said Kevin Sparks, President of Summit. “Given RFG’s highly regarded credit union research and marketing solutions and the robust processing power of the Summit system to integrate and provide credit unions with easy access to the member value results, together we bring a unique combination of expertise to the marketplace,” he said. “We firmly believe identifying and retaining profitable members is critical to the continued success of credit unions. This next generation of member relationship management can enhance the value of our mutual customers by enabling them to effectively price, position and sell their products and services.”

“Credit unions are faced with the challenge of providing profitable services and products to hundreds of thousands of members located throughout the world. Only by analyzing financial and transactional data, including the member’s use of credit union services through the Internet, ATM, telephone or at an office, can the true cost of serving the member be determined,” said Bob Lawhead, President and CEO of the Raddon Financial Group. “Summit provides this detailed level of member information for analysis and an MRM program capable of turning your information into profitable actions.

About Summit Information Systems
Summit Information Systems is a unit of Fiserv, Inc. Summit delivers advanced technology solutions to more than 310 credit unions located throughout the United States. According to Callahan data from December 2001, Summit serves more of the top 250 U.S. credit unions than any other core-processing provider. The Summit system supports more than $63 billion of credit union assets and the financial services requirements for more than 8.4 million credit union members located around the world. Summit is on the Internet at www.summitsite.com.

About Fiserv
Fiserv, Inc. (Nasdaq: FISV) is an independent, full-service provider of integrated date processing and information management systems to the financial industry. As a leading technology resource, Fiserv serves more than 13,000 financial services providers worldwide, including banks, broker-dealers, credit unions, financial planners/investment advisers, insurance companies, mortgage banks and savings institutions. Headquartered in Brookfield, Wisconsin, Fiserv also can be found on the Internet at www.fiserv.com.

About RFG
For more than 25 years, Raddon Financial Group, Inc. (RFG) has provided primary research and practical marketing solutions to the financial services industry. Headquartered in Oakbrook Terrace, IL, RFG provides database research solutions to over 500 credit unions nationwide, including 37 of the top 50 credit unions in the country. To learn more about RFG’s integrated solutions, please visit www.raddon.com or call 800.827.3500.

For more information contact: 

Kevin Sparks
Summit Information Systems

(541) 758-5888

Dave Pumper 
Summit Information Systems 
(800) 937-7500, ext. 6235 
dave.pumper@summitsite.com 

Chuck Doherty
Fiserv, Inc.
(262) 879-5966
chuck.doherty@fiserv.com

Bob Lawhead
Raddon Financial Group (RFG)
800-827-3500, ext. 387
comments@raddon.com

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