RFG and Summit to Provide Segmentation at the 
Credit Union Front Line

November 5, 1999, Oakbrook Terrace, IL.  
Key profit segmentation values developed by the Raddon Financial Group (RFG) for the CEO Strategies Group are now available to Credit Unions through the Summit Spectrum^® System.  Summit clients that participate in RFG’s CEO Strategies Group will have the option to use unique profit segmentation data at their front lines and throughout their organizations.

Summit Information Systems of Corvallis, Oregon is the first credit union information system provider to offer segmentation from RFG’s CEO Strategies Group. “The open architecture of the Summit Spectrum system, made it possible to use existing tools to efficiently deliver RFG’s segmentation analysis information to the inquiry screen on each of the Credit Union’s workstations. Now this critical member relationship information is readily available throughout the Credit Union” said Kevin Sparks, President, Summit Information Systems.

The “display memo” feature on the Summit Spectrum system allows Credit Union staff to view RFG’s A-E Profit Segmentation, Balance Segmentation and Household Profitability while serving members in the branch. As a component of the CEO Strategies Group, RFG uses the financial data and the Credit Union’s member data to provide segmentation analysis for Credit Union clients.  Credit Unions use RFG’s unique member segmentation to implement marketing strategies and tactics. Now, with this data available through the operating system, front line staff can efficiently target members for the right products and services as they process the member’s transactions.

According to Gary Raddon, President of RFG, “Clients of Summit and RFG will find this data extremely useful at their front lines. RFG’s A-E Profit and Balance Segmentation can be used to make special pricing decisions and identify cross-sell opportunities.  As Credit Unions expand their fields of membership to achieve organizational growth, member segmentation will be crucial to driving and improving Credit Union performance.  Having member segmentation at the front line will allow Credit Unions to be more efficient in targeting products and services to their members.”

Credit Unions interested in learning more about using RFG’s CEO Strategies Group profit and balance segmentation data through their operating system should contact RFG at 1-800-827-3500.

For over 20 years RFG has provided primary research and marketing solutions to the financial industry.  Summit Information Systems - Another Fiserv Resource provides advanced technology and information processing services to more than 300 credit unions nationwide.