RFG Clients Enhance Brand Awareness and
Increase Sales Through Matrix Marketing

Lombard, IL., May 2007 - iMATRIX, RFG’s matrix marketing software, helps clients increase sales and brand recognition through systematic product offers.

iMATRIX automates marketing communications through a predetermined path of product offers based on a member’s relationship with the credit union and likelihood to purchase additional products.

"iMATRIX allows us to create and manage complex mailing campaigns without the need for additional staff. Attempting to manage such projects without the decisioning and prioritizing capabilities would be virtually impossible without iMATRIX. We are extremely happy with this flexible solution" said Rich Jones, vice president of marketing, Elevations Credit Union.

Premier Members Federal Credit Union uses iMATRIX to offer incentives for their most popular products. Each offer is segmented based on demographics and products the member currently uses. “It’s a rather complicated process, luckily RFG’s iMATRIX system keeps track of who gets what letter and when, along with whether or not the recipient responds,” said Kerry Goodliffe Parry, vice president of marketing, Premier Members Federal Credit Union.

“New members receive what we call a “welcome” letter within about a month of joining the credit union. The letter welcomes the new member to the credit union and thanks them for the business. Twelve percent of recipients open some type of new account within 60 days of receiving this communication. We also send a letter to top households called “luv ya” thanking them for their business. Fourteen percent of recipients open a new service within 60 days of receiving this offer. What we have learned is that if you can do nothing else, be sure and thank members for their business. A little thing like a thank you can go a long way to future business,” adds Kerry.

“iMATRIX is designed to promote the right product, to the right prospect, at the right time, without the need for additional staff. Our goal is to maximize our clients marketing efforts through automation so they can focus on new opportunities,” said Curt Johnson, vice president of software development, RFG.

To preview iMATRIX, visit www.raddon.com/imatrix and register for a free Web demonstration.

About RFG
RFG, a business unit of Open Solutions Inc., has been providing research-based solutions exclusively to the financial industry since 1983. RFG understands the industry and knows how consumers interact with financial institutions. By using best practices in research, analysis and trends to create customer intelligence, RFG plays a key role in helping financial institutions manage their customer relationships and their organizations.

About Our Parent Company
Open Solutions Inc. offers a fully-featured strategic product platform that integrates core data processing applications built on a single centralized Oracle relational database, with Internet banking, cash management, CRM/business intelligence, financial accounting tools, imaging, Check 21, digital document, interactive voice response, network services, Web hosting and design, payments and loan origination solutions. Open Solutions’ full suite of products and services allows banks, thrifts, credit unions and financial service providers across the glob to better compete in today’s aggressive financial services marketplace and expand and tap their trusted financial relationships, client affinity, community presence and personalized service.