Raddon Financial Group, DeepTarget Enter into Reseller Agreement
Clients Gain Targeted Online Messaging from Integrated Workflow between DeepTarget OLB and Raddon’s iNTEGRATOR MCIF

Lombard, Ill., December 21, 2009 – Raddon Financial Group (RFG), a provider of research-based solutions to financial institutions and a strategic business unit of Open Solutions Inc.®, announced today that it would resell DeepTarget OLB, a proven banner messaging system for the online banking environment.

The alliance will enable RFG to further help clients leverage their online banking channels with relevant product offers based on RFG’s research-based segmentation and predictive cross-sell methodology.

RFG already offers integrated solutions to help clients improve cross-sales through the teller, platform and call center channels. DeepTarget OLB extends RFG’s solution to the online banking channel through a secure, hosted, electronic banner messaging system that presents targeted and personalized offers to customers or members within the online banking environment. The banners are highly targeted to each individual account holder based on RFG’s proprietary segmentation models.

“We have a long history of providing strategic advice and marketing analytics to financial institutions. DeepTarget allows us to further transform this knowledge into targeted marketing offers within online banking,” said Craig Capp, RFG’s vice president, strategic solutions. “The integrated workflow between iNTEGRATOR and DeepTarget provides unique value to our clients.”

RFG contends that, as today’s consumers have more choice than ever before about where, when and how they bank, consistent and relevant messaging through all channels will greatly enhance a financial institution’s marketing effectiveness. This customer/member-centric strategy is what consumers are starting to expect.

Preetha Pulusani, DeepTarget’s chief executive officer, said, “We are very excited to now have an industry stalwart such as RFG as a partner. Given their breadth of clients and influence in the industry, there is no doubt that such a key alliance will both directly and positively impact DeepTarget’s mission for leadership and innovation in targeted digital marketing solutions for financial services.”

About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and other digital media, DeepTarget is able to provide comprehensive messaging solutions for businesses of varying sizes and in diverse industries. With anticipated significant growth in the online advertising and digital media industries, DeepTarget is uniquely positioned for sustained success. For more information, visit www.DeepTarget.com.

About RFG
RFG, a strategic business unit of Open Solutions Inc., has been providing research-based solutions exclusively to the financial services industry since 1983. RFG understands the industry and knows how consumers and businesses interact with financial institutions. By combining our practical know-how with best practices in research and analysis, RFG helps financial institutions manage their customer relationships and their organizations.

For more information about RFG, contact Dan McGowan by email at dmcgowan@raddon.com or by phone at 800-827-3500. Visit RFG online at www.raddon.com or subscribe to RFG’s industry blog at www.theraddonreport.com.

About Open Solutions Inc.
Open Solutions Inc. offers a fully-featured strategic information management product platform that integrates core data processing applications built on a single centralized Oracle relational database, with Internet banking, cash management, CRM/business intelligence, financial accounting and management tools, profitability tools, wealth management, imaging, digital documents, interactive voice response, technology services, HSAs, payments and loan origination solutions. Open Solutions’ full suite of products and services allows banks, thrifts, credit unions and financial services providers in the United States, Canada and internationally to better compete in today’s aggressive financial services marketplace, and expand and tap their trusted financial relationships, client affinity, community presence and personalized service.

For more information about Open Solutions, contact Deborah Katz deb.katz@opensolutions.com, phone 860-815-5385 or fax 860-652-3156. Visit Open Solutions on the Web at www.opensolutions.com.

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