RFG and CFS Team Up To Show Credit Unions Their Investment Sales Potential

JUNE 19, 2002 -- OAKBROOK TERRACE, IL/ SAN DIEGO, CA -- Raddon Financial Group (RFG) and CUSO Financial Services L.P. (CFS) will offer credit unions a unique analysis of their investment product relationships through the CEO Investment and Insurance Program. Designed to show credit unions where their greatest investment sales potential lies, the CEO Investment and Insurance Program will help credit unions Identify investment sales opportunities, understand how investment sales impact household profitability, and evaluate the member’s total household relationship. 

The CEO Investment and Insurance Program is available to CFS clients that are also members of RFG's CEO Strategies Group program. RFG currently provides core deposit and loan product analysis and member segmentation for more than 500 credit unions nationwide through the CEO Strategies Group program. CFS offers investment and insurance services to members at more than 65 credit unions across the country.

Through the CEO Investment and Insurance Program, RFG will integrate the credit union’s member household database with NCUA 5300 financial information and investment account data retained by CFS. CFS’ advanced technology is able to capture data from a wide variety of sources including their brokerage, fund direct, and insurance account information. Each credit union receives a unique report containing their results with comparisons to averages comprised from all the program participants. Gary Raddon, RFG Chairman, will present the results at a workshop exclusively for CFS clients on Monday, July 8, 2002 during the CFS Annual Conference in San Diego, CA. The conference, “Stepping Up to Success,” held at the Loews Coronado Resort, offers a variety of programs to help credit unions become more successful at offering investment and insurance services. 

Bill Handel, Vice President of Research with RFG, says "the CEO Investment and Insurance Program was designed to help credit unions evaluate how they can increase retention and grow their investment programs. It will show credit unions how investment sales impact member profitability and what segments are the best prospects for investment product sales.” The CEO Investment and Insurance Program report gives credit unions a comprehensive look at how investment product sales impact household level relationships, cross-selling opportunities between traditional products and investment products, an analysis of product penetration across member segments, and benchmark comparisons to other credit unions offering investments.

”The ability to integrate data from all product and service offerings, traditional and non-traditional, is critical to helping credit unions better understand the needs of their members so they can tailor programs that will serve them more effectively,” said Valorie Seyfert, President of CFS. “We have developed a comprehensive set of tools for reporting and analyzing investment data. Combining our data with Raddon’s program enhances the ability of senior management to cultivate stronger relationships with members and better realize the significant impact these products and services can have on account profitability.” 

The CEO Investment and Insurance Program offers credit unions a new level of management information to make strategic decisions. Analyzing investment relationships will help credit unions identify the impact on member household profitability and overall performance, while identifying cross sales opportunities that may have been overlooked. 

Bob Lawhead, President and CEO of RFG, said "credit unions will find this analysis extremely useful for targeting key segments to grow their investment programs. Our past analysis in this area has shown real potential for credit unions, and we are pleased to help CFS clients capitalize on that potential.”

The CEO Investment and Insurance Program is made exclusively available to RFG’s CEO Strategies Group clients. For more information, contact RFG at 800.827.3500, ext. 330.

About RFG
For more than 20 years, Raddon Financial Group, Inc (RFG) has provided primary research and marketing solutions to the financial services industry. Headquartered in Oakbrook Terrace, IL., RFG provides database research solutions to over 500 credit unions nationwide, including 37 of the top 50 credit unions in the country. To learn more about RFG’s integrated solutions, please visit www.raddon.com or call 800.827.3500.

About CFS
Established in 1996, CUSO Financial Services, LP is headquartered in San Diego and has more than 65 credit union users, including 23 of the top 100 credit unions in the country. With 40 full-time employees, 130 branch offices nationwide, and more than 250 licensed representatives, CFS is a full-service financial broker-dealer and registered investment advisor operating exclusively for credit unions and their service organizations. For more information, please call 858-530-4410 or visit them online at www.cusonet.com. Member NASD/SIPC.

For more information: 
Dan McGowan 
Raddon Financial Group 
(800) 827-3500 
comments@raddon.com 

Valorie Seyfert
CUSO Financial Services
(858)530-4410
vseyfert@cusonet.com