Is the "free checking/NSF fee" business model going away?   Recent trends in NSF-generating transactions, consumer behavior and government regulation are twisting the model.  If your institution relies heavily on this model for your checking account business, it may be time to rethink your checking strategy.

Join Bob O'Meara, vice president of research, on Wednesday, February 23, 2010, as he discusses the evolution of checking and how the proposed FAIR Overdraft Coverage Act will affect NSF income and your checking strategy in 2010. 

During this one hour webcast, Bob will present recent RFG findings about consumer reaction to relative moderate checking changes designed to replace lost NSF income.  In addition, Bob will answer these questions:

• What behaviors have consumers engaged in to avoid NSF or overdraft fees?

• How will the proposed FAIR legislation reduce NSF income?

• How do consumers react to more restrictive changes to free checking such as $500 or $1,000 minimum balances?

• How do consumers react to basic changes to free checking pricing such as a direct deposit requirement or a monthly signature debit transaction requirement?

• What is the profile of customers of the nation’s top five depository institutions?  How does top five bank customer delivery channel and product use compare to the rest of the population?

Please feel free to contact me with any questions regarding this web event at 800-827-3500 ext. 435. We look forward to your participation.

Regards,

Louie Lambrou
Product Marketing Representative
Raddon Financial Group