In 2004, Patriot Federal
Credit Union ranked only slightly above average among
credit unions nationally in overall performance.
“We made a commitment to become ‘relevant’ to our
members and engaged RFG to set up ongoing matrix mailing
campaigns based upon RFG’s consumer segmentation.”
From December of 2004 to
December of 2007, Patriot Federal Credit Union increased
services per household from 2.13 to 2.20, increased
household deposit balances from $9,370 to $11,872 (27%),
increased household loan balances from $20,483 to
$22,749 (11%) and increased household profitability from
$34 to $115 (238%).
“Today, we are pleased to be consistently listed among
the top 5% of credit unions based on RFG’s Performance
Index.”
— Tom Iacona
Vice President of Marketing, Patriot Federal Credit
Union
At RFG we take pride in providing research-based solutions that are
effective and easily implemented. We are dedicated to exceeding our
client’s expectations and ensuring that they receive value from their
relationship with RFG.
Since 1983, Raddon Financial Group (RFG) has provided primary
research and marketing solutions to the financial services industry.
Headquartered in Lombard, IL, RFG provides research solutions to
over 1,000 financial institutions nationwide.
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"...we are pleased to be
consistently listed among the top 5% of credit unions..."
--Tom Iacona